A Guide to Starting a Waxing Business

Looking to start your own spa and waxing business?

Starting your new business and providing waxing services may be intimidating and leave you feeling stuck with which steps to take to manifest your business into a successful reality.

Venturing into the world of waxing and personal care is both thrilling and daunting, especially when you're aiming to build a clientele base that trusts and prefers your waxing services. In this enlightening article, we'll guide you through essential strategies to not only attract new waxing clients but also effectively promote your budding spa and waxing services. Plus, we'll share insider esthetician waxing tips on staying ahead of the curve with the latest waxing trends, and hard and soft wax products.

Whether you're feeling overwhelmed by where to begin or simply seeking ways to enhance your business strategy, you've come to the right place.

Let's dive into transforming your waxing business vision into a flourishing reality.

In this blog post you'll learn...

  • How to encourage new and repeat clientele.
  • Ways to promote your new spa and waxing business.
  • Recommendations on how to stay up to date on waxing trends.

Here are some tips and techniques for you to jumpstart your waxing business.

Promote Special Offers

Announce introductory offers, discounts for first-time clients, or offer package deals to attract new customers and encourage repeat business.

Host Waxing Events or Workshops

Offer educational events or workshops focused on pre and after wax care techniques, waxing tips, and waxing products to engage with the local community and showcase your expertise.

Esthetician Workshops

Promote on Social Media

Take advantage of platforms like Instagram, Facebook, and TikTok to share before-and-after photos, client testimonials, and educational content about before and after waxing.

Engage with your followers by responding to comments, answering DM’s and use hashtags to expand your reach.

>> Make sure to check out our Six Social media tips for Esthies here <<

Social Media Tips For Esthies

Implement Referral Program

Incentivize existing clients to refer friends and family by offering discounts or free waxing treatments for successful referrals.
Word-of-mouth marketing is the most powerful avenue to expand your client base.

Link with Local Businesses

Partner with spas, salons, gyms, or bridal shops in your local area to cross-promote services or offer exclusive deals to their clients.

Flawless Customer Experience

Provide exceptional customer service, including thorough consultations, comfortable treatment environments, and written follow-up care instructions to ensure a positive experience that keeps clients returning.

Customer Service

Know the Spa and Waxing Trends

Stay up to date about the latest waxing trends and treatments and advancements in techniques, waxing supplies, products, and equipment.
Offer innovative services such as specialty waxing, like sugaring or vegan wax options, to cater to diverse client preferences and needs.

Provide Membership Programs

Offer membership or loyalty programs that reward frequent clients with discounts, exclusive perks, or priority booking to encourage long-term commitment.

Network with Other Professionals

Develop relationships with dermatologists, plastic surgeons, wedding planners, make-up artists, and other estheticians who may refer clients in need of waxing services.

Networking Events

Continue Your Education

Invest in ongoing esthetician training and certifications to enhance your skills, stay competitive, and demonstrate your expertise and commitment to excellence.

By implementing these tips and techniques, you can effectively jumpstart your waxing business, attract new clients, and cultivate long-term success.

We hope that you have smooth beginnings and flawless finishes. May your clients leave feeling confident and rejuvenated, and may your business thrive with each wax strip pulled.

Wishing you success, satisfaction, and a steady stream of satisfied customers. Cheers to a smooth journey ahead!

-Written by Kyla Sampson