Loyal clients are the secret sauce to a thriving esthetics business. Whether you're just starting out or you're ready to grow your biz, keeping clients happy (and coming back!) is way easier when you build trust, offer value, and sprinkle in a little personality.

Here’s how to turn one-time appointments into loyal regulars:

Make Their First Visit Unforgettable

First impressions matter. Give new clients a warm welcome and a luxe experience from the jump. Use high-quality products they’ll remember, like Dermwax Pre-Wax Cleanser and Dermwax Gentle Pink Soft Wax for a soothing, skin-friendly service.

💡 Pro tip: Send a quick follow-up message post-appointment to thank them and remind them of any aftercare tips. It's thoughtful and professional.

Personalize Every Appointment

✨ Try custom waxing combos using Dermwax Elite Naked Hard Wax Beads favorites like Sparkle Malibu or Shimmer Clear, depending on their skin type or hair texture.

Loyalty Programs That Actually Work

🛍 Bundle high-demand services using Dermwax Classic waxes to create loyalty packages that feel premium without cutting into profits.

Sell Smart Retail

 

🧴 Stock up on post-wax essentials like Dermwax Calendula Oil or Dermwax Elite Ingrown Solution to help calm skin and reduce redness. These are products they'll want at home too!

Keep the Vibe Right

 

🎵 Set the tone with clean, professional aesthetics and a touch of luxury. With Dermwax, you've got every color under the sun to match your brand vibe. Don’t be afraid to experiment, blend wax colors to create your own custom combo that feels uniquely you.

Stay Connected

🗓 Bonus tip: Set up automated reminders for rebooking. Spa Order has the products to help streamline your business so you can focus on what you do best.

Final Thoughts: Build Trust, Stay Consistent, Be You