As summer winds down, many estheticians notice a drop in waxing appointments. Clients are traveling less, covering up more, and sometimes pushing services like Brazilians to the side until the next vacation. But this doesn’t have to mean a slow business season. Fall is the perfect opportunity to strengthen your social media presence, stay visible to your current clients, and reach new ones who are starting to plan ahead for the holidays. 

Social media gives you the ability to educate, inspire, and connect with your audience. By showing your expertise and personality, you remind clients why professional waxing is important year-round. Posting consistently also helps position you as the go-to expert in your area, which means you’ll be top of mind when clients are ready to book. 

To make it easy, here’s a ready-to-use Fall Content Calendar designed specifically for licensed estheticians who specialize in waxing. With posts scheduled every other day, you’ll have a balance of content that speaks to both your clients and your peers in the industry. 

📅 Fall Social Media Content Calendar (Every Other Day) 

Day 1: Seasonal Introduction 
Post a cozy fall-themed picture of your treatment room or wax pot. Caption: “Fall into smooth skin this season. Waxing isn’t just for summer.” 

Day 3: Educational Tip 
Share the difference between hard wax and soft wax, and when each is typically used. Keep it simple and client-friendly. 

Day 5: Service Highlight 
Spotlight the Brazilian wax. Explain why maintaining a regular schedule helps with comfort and smoother results over time. 

Day 7: Behind the Scenes 
Post a short video of you prepping your wax station, pouring beads, or organizing supplies. 

Day 9: Client Comfort Post 
Talk about how you make services less intimidating, like offering calming music, warm towels, or a professional but friendly environment. 

Day 11: Seasonal Skincare Tip 
Share how skin gets drier in fall and why exfoliation and hydration are important for waxing prep and aftercare. 

Day 13: FAQ Friday 
Answer a common client question like “Does waxing make hair grow back thicker?” 

Day 15: Product Showcase 
Feature your favorite wax beads or aftercare product with a simple “why I love this” post. 

Day 17: Transformation Post 
Before-and-after photos (with permission) of brows, legs, or underarms. Show real results. 

Day 19: Community Building 
Post something relatable for other estheticians, like a meme about wax bead spills or a “day in the life” clip. 

Day 21: Client Testimonial 
Share a review or kind words from a client. Pair with a professional photo or branded graphic. 

Day 23: Fun Seasonal Post 
Play into fall vibes. Example: “Pumpkin spice is great but smooth skin is better.” Add a seasonal wax pot shot. 

Day 25: Educational Deep Dive 
Explain why waxing is more effective than shaving for long-term results, in simple terms. 

Day 27: Promotion or Special 
Announce a fall special or bundle, like discounted brow and lip wax services together. 

Day 29: Personal Connection 
Share a short story about why you became an esthetician or what you love about helping clients feel confident. 

🍁 Wrapping It Up 

Even during slower months, staying active on social media helps keep your books steady and your brand strong. Use this calendar as a guide, adapt it to your own voice, and don’t forget to show your personality. Clients want to see your professionalism, but they also love connecting with the real person behind the business.